In my coaching practice, my most successful clients give generously in their business dealings. They also figure out a way to be profitable. This delicate formula is the only way to have a sustainable, long lasting successful business.
At times, you can over charge. And sometimes, you can give away your product for free. But neither one of these options is a good practice, and ultimately, it will be your undoing.
If you overcharge, eventually your customers will go away, or you will be knocked off by a competitor. If you give your product away, customers won’t value it sufficiently and you’ll go broke in the process.
Your best work at a fair price, consistently.
That’s the goal.