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In my coaching practice, my most successful clients give generously in their business dealings.  They also figure out a way to be profitable. This delicate formula is the only way to have a sustainable, long lasting successful business.  


At times, you can over charge. And sometimes, you can give away your product for free. But neither one of these options is a good practice, and ultimately, it will be your undoing.


If you overcharge, eventually your customers will go away, or you will be knocked off by a competitor. If you give your product away, customers won’t value it sufficiently and you’ll go broke in the process.


Your best work at a fair price, consistently. 


That’s the goal.

Lesson One:  A deal has to work for everyone...


...or it won’t work for anyone.

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